I seem to be loving MUA at the moment. Well, with most items costing £1 you can't really go wrong (well, unless you buy absolutely tons and end up hating it all, which is very unlikely!)
The product I purchased this time though was a tad more expensive at £2.50-eyelid primer, which is apparently new to the collection (as the bright pink 'new' sticker testifies). I've never tried a neutral eyelid primer before and my find that my eyeshadow doesn't last too long (no matter what I wear) so I was pretty excited to try this.
The packaging is nice and simple; plain black with silver writing. I really like MUA packaging. It is sleek and doesn't look cheap at all. In fact, it seems as though Beauty UK (also in Superdrug) use pretty much the same packaging, but their lipsticks are about £3. Why would I pay 3 times the price for a product with the same packaging and less cool name? ;) (Sidenote- if you have tried a Beauty UK product, let me know what you think!)
The main difference I noticed was that my eyeshadow took to my eyelids more quickly. That is, it gave more of an deeper, opaque finish, faster. It made my shadow last longer than usual, for sure, at about 8 hours. So it has had the desire effect and so far I'm impressed!
The only negative is that it has made my eyes feel a tiny bit sore. Not sure whether that is because my skin is sensitive or getting used to a new product. I'll try it a few more times and see what happens.
What is your favourite eyelid primer?